In a business model focused on face-to-face interaction, our greatest challenge is to ensure business continuity by searching for alternatives to connect with the customer. This involves maintaining income and changing people’s customs and culture. In collaboration with Corferias, AndeanTrade has created a new paradigm supported by cutting-edge technologies, providing continuous connectivity between clients and suppliers who traditionally shared only physical spaces.

The search for innovation to overcome these challenges has led us to a digital transformation focused on virtuality and the search for comfortable, fast and secure ways to allow interaction, without losing interest in the business or neglecting personal and contractual relationships. Maintaining the continuity of a face-to-face business in times of isolation was possible thanks to the digital transformation solutions developed by AndeanTrade, which accelerated business innovation, providing a competitive advantage.

AndeanTrade, through Cisco’s collaboration and connectivity solutions, and adding an additional layer of customized developments for data analytics, allowed Corferias to securely create a business model that, through innovation, aimed at greater competitiveness. This included covering new geographies, changing the culture, and devising new practices for interaction, exhibition, demonstration, business rounds, and closure, as well as new tools for customer knowledge and tracking.

The accelerated way in which Corferias achieved this digital transformation, thanks to the rapid response to the challenges of the pandemic, was possible due to its company culture and a mindset open to innovation at all levels of the organization. For Corferias, digital and cultural transformation will always be linked, as both represent the ability to create new paradigms and rethink everything in the face of a major challenge, allowing us to be more competitive, adaptable, and valued in this context of innovation.